QUT · Postgraduate academic work
Ask better questions.
Build a clearer direction.
Business intelligence, platform data, product opportunities and future scenarios, with games and digital products as a recurring thread.
Academic projects and case studies from my Master of Business. The organisations named are the subjects of the assignments.
BSN450
Business intelligence plan
Gaming · Digital products · Education technology
Halfbrick business intelligence plan
Explore what a casual-game company would need to know before expanding into gamified education.
My contribution
I connected the strategic opportunity with market conditions, information requirements and data needs. The business intelligence plan considered privacy and regulatory issues alongside recommendations for using information to support the potential expansion.
Methods & tools
Data analytics assignments
Data analysis & visualisation
Social media · Digital platforms · Media research
Digital platforms & the TikTok debate
Use platform data to investigate digital-media questions, including YouTube discussion around the US TikTok-ban debate.
My contribution
I worked with data collection, metadata interpretation, exploratory analysis and visualisation to identify patterns and develop recommendations. The assignments used Tableau, the YouTube Data API v3 and QUT Digital Observatory Youte, with attention to responsible data use and what the available information could support.
Methods & tools
MGN585
Commercial opportunity & pitch
Gaming · Live services · Player engagement
Epic Games PERS
Develop a business proposition around declining player engagement and opportunities for re-engagement in a digital live-service context.
My contribution
I translated the opportunity into a pitch covering target users, the value proposition, strategic fit, assumptions and viability. The work considered market pressures, stakeholder interests and ethical trade-offs alongside customer-retention thinking.
Methods & tools
MGN565
Strategic foresight analysis
Aerospace · Technology · Innovation
SpaceX foreseeable futures
Examine plausible future operating environments for SpaceX and consider how external change could affect strategic choices.
My contribution
I explored future scenarios through technological, environmental, legal and ethical factors. I also compared traditional analysis with generative-AI-supported analysis, examining the implications of both approaches for strategic reasoning.
Methods & tools
ReFoods project
Business concept & presentation
Food · Sustainability · Circular economy
ReFoods sustainability concept
Develop and communicate a sustainability-oriented business concept in a food and circular-economy context.
My contribution
I developed the concept and communicated it through presentation and video-based delivery. The project brought together sustainability, early-stage business thinking and the work of making an idea understandable to an audience.
Methods & tools
MGN428
Structured reflection & development planning
Entrepreneurship · Leadership development
Entrepreneurial development
Evaluate how my own entrepreneurial thinking and approach to personal development were changing.
My contribution
I used structured reflection to examine personality, self-efficacy, mindset and learning from failure. The work connected those observations with development planning and how I approach future business and leadership challenges.
Methods & tools
The connection
Building on
the experience.
Working in QA taught me to investigate evidence. These projects apply that habit to business questions: what information is needed, what it supports and which assumptions still need testing.
Explore my capabilities